Overview of App Store Optimization (ASO)
In this Digital era, ease to access is the big theme that makes most of the companies adopt to their products and research. Majority of the businesses run through digital applications or apps. As per global metrics the big players like Apple and Google OS platforms support almost every type of app that exists. Apple app store and Google play store pages have a typical layout that can be elaborated as below.
The main objective and focus of these platform specific apps is to drive business with ROI by conversions (most commonly referred to as downloads). Every customer who downloads an apps is a potential client so optimizing the app page can play a major role to enable organic conversions.
A typical app page consists of below mentioned elements
- App Title
- App Icon/Logo
- Explanatory Videos
- Screenshots or feature images
- Description of the app
- Ratings and reviews
App store optimization (ASO) is the process of improving the discoverability of an app on mobile devices within the Apple app store (iOS) or the Google Play store (Android). ASO can be thought of as search engine optimization (SEO) for mobile apps. Specifically, ASO is undertaken to increase an app's overall ranking in app store's search results, top chart listings and to create continuous increase in app downloads.
Goals of ASO Implementation
- Boost overall discoverability in app stores (Apple App store and Google Play store)
- Increase rank in Google semantic search for applications
- Increase rank for specific keywords to aid discoverability
- Creation of appealing graphics to boost conversions
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