App Store Optimization (ASO)

Overview of App Store Optimization (ASO)

                   

In this Digital era, ease to access is the big theme that makes most of the companies adopt to their products and research. Majority of the businesses run through digital applications or apps. As per global metrics the big players like Apple and Google OS platforms support almost every type of app that exists. Apple app store and Google play store pages have a typical layout that can be elaborated as below.

The main objective and focus of these platform specific apps is to drive business with ROI by conversions (most commonly referred to as downloads). Every customer who downloads an apps is a potential client so optimizing the app page can play a major role to enable organic conversions.

A typical app page consists of below mentioned elements

• App Title
• App Icon/Logo
• Explanatory Videos
• Screenshots or feature images 
• Description of the app
• Ratings and reviews

App store optimization (ASO) is the process of improving the discoverability of an app on mobile devices within the Apple app store (iOS) or the Google Play store (Android). ASO can be thought of as search engine optimization (SEO) for mobile apps. Specifically, ASO is undertaken to increase an app's overall ranking in app store's search results, top chart listings and to create continuous increase in app  downloads.

Goals of ASO Implementation

• Boost overall discoverability in app stores (Apple App store and Google Play store)
• Increase rank in Google semantic search for applications
• Increase rank for specific keywords to aid discoverability
• Creation of appealing graphics to boost conversions

Digital Marketing

Looking to boost your digital presence?...

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.The fundamental concept in digital marketing is based on the inbound marketing approach or generally its called customer centric approach.